Independent Brand & Communications Consultant
Aurélie Collin
Du Bocage
Connecting Strategy, Creativity, People & Cultures to Drive Brand Growth
Multicultural by background. Strategic by nature. Driven by brands and people.
I help international brands navigate complexity, align stakeholders, and create meaningful growth through brand strategy, communications, and creative leadership.
With 18 years of experience across leading international agencies and global brands, I help organizations connect business objectives with creative excellence, align diverse stakeholders, and create meaningful growth.
Brands I've Worked With
Introduction
Where Strategy, Creativity and Cultural Intelligence Meet
The strongest brands are built when people, ideas, and cultures align around a common vision.
Over the last 18 years, I have helped brands and organizations develop communication strategies, strengthen brand positioning, lead multidisciplinary teams, and deliver impactful creative work across diverse markets and business environments.
My career spans FMCG, pet care, banking, automotive, healthcare, luxury, and nutrition, providing me with the ability to quickly adapt to new industries while maintaining strategic focus and commercial relevance.
Differentiators
Why Clients Choose to Work With Me
Multicultural Perspective & Cultural Agility
Born in France, raised in the United States, and based in Barcelona, I have intentionally built my career within international brands and global agency networks. Fluent in English, French, and Spanish, I naturally bridge cultures, perspectives, and ways of working.
Connecting Expertise, People & Ideas
Eighteen years working with international brands and agency networks have given me the opportunity to collaborate with some of the industry's best talent across a broad range of disciplines, from brand strategy, consumer insights, and market research to shopper marketing, CRM, digital transformation, creative communications, and product development.
I bring together diverse expertise, helping teams align around a common vision and transform complexity into meaningful outcomes.
Adaptable Across Industries
From pet care and nutrition to banking, automotive, healthcare, luxury, and consumer goods, I quickly immerse myself in new business environments and transform complexity into actionable strategies.
Strategy & Creativity Combined
I combine analytical thinking with creative problem-solving, ensuring ideas are both strategically sound and commercially effective.
My experience has taught me how to connect brand vision, customer understanding, and business objectives to create solutions that inspire action and deliver meaningful impact.
Services
How I Can Help
Brand & Communication Strategy
Define positioning, messaging, communication frameworks, and strategic roadmaps to support business growth.
Strategic Advisory & Leadership
Provide senior guidance on brand challenges, stakeholder alignment, organizational change, and complex decision-making.
Creative Development & Integrated Communications
Translate strategy into effective communication platforms, campaigns, and customer experiences.
International Collaboration & Market Activation
Support teams operating across countries, functions, and cultures to ensure alignment, consistency, and successful execution.
Featured Experience
Selected Experience
Purina EMENA
8+ years leading strategic and creative development for Purina EMENA brands through Publicis Group and McCann/AFG Europe.
HSBC France
Led communications and strategic development for HSBC France, supporting activities ranging from above-the-line communications and brand campaigns to CRM, digital communications, and social media management.
Nissan Europe
Managed regional communications initiatives across France, Belgium, Luxembourg, and the Netherlands, including support for the launch of Nissan Leaf and adaptation of international campaigns for local markets.
Philosophy
Helping Brands Grow by Connecting Strategy, Creativity, People & Cultures
My multicultural background, international experience, and ability to navigate languages, industries, and stakeholder environments enable me to bring clarity, collaboration, and momentum to complex business challenges.
Contact
Let's Work Together
Whether you're looking for strategic guidance, communication leadership, international project support, or a trusted partner to help navigate organizational and brand challenges, I'd be delighted to discuss how I can help.
Consultant
Aurélie Collin Du Bocage
Based in
Barcelona, Spain
Phone
+34 605 36 23 91
